Hybrid Events is likely to become the norm moving forward. Just before Covid 19 became a global Pandemic there were many thousand of physical events planned. Many of those events quickly became Virtual events and the race was on to improve technology and improve the bandwidth used to transmit the data quickly. Today presenters from all over the world can be re-positioned into one place, normally a studio or a presentation environment where they can interact with each other and of course the masses.
So, what Is the advantage of holding a hybrid event moving forward. Well firstly of course it will increase your reach and attendance to the event. It will also provide a better platform for audience engagement. Sponsorship opportunities become far greater than they are at just a one-off static event reaching a much wider audience within a much bigger window. The return on investment can be greatly increased. A Hybrid event creates an easier access to data and audience insights. The event has a greater enhanced flexibility due to the construction of the media platform. This new type of event can not only enhance your marketing platform, but it can quickly with good planning simply supercharge it going forward. And let’s not forget that you can reduce your carbon footprint significantly while reducing travel and waste costs. This will also help you as you may be able to substantially save on your venue & auxiliary spend as well as have a lot of the team out of the workplace for a lot less time.
It is imperative you consider and identify all the goals for you Hybrid event. This will enable you to collate all the tools you will need which will then allow you execute your goals correctively. We have clients approach us and say can we collaborate with them as all they need is a good streaming partner to hold a successful Hybrid event. It is true you do need a good streaming partner to pull off a successful event. However, a Hybrid event will need all the elements of a great Physical onsite event and more, effectively you have two audiences to engage and communicate with now and to do this well the Partnership needs to be based on experience and knowledge.
Engaging content is arguably more important at a hybrid event, as you will need to engage not only with the room but of course now with all the Virtual attendees. The content of every presenter will need to be managed well and link continuously to the overall agenda set out for the event.
Our clients have been able to increase their Audience capacity three-fold while at the same time reducing their overheads & their carbon footprint. Enhance the experience and the engagement levels of their audience and improve their relationship both with internal and external partners.
Why don’t you contact us and let us demonstrate what we can do for you and your company.