Motion Graphics & Animation

Animation can make complex information easier to understand and add movement and energy to an event.

Comtec can create motion graphics and animation for presentation sequences, event openings, awards, product information, corporate communications and screen content.

Sometimes that means a major animated sequence.

Sometimes it is simply movement within a graphic that makes information easier to follow or gives the production a more polished feel.

The creative decision should be driven by what the audience needs, not by using an effect simply because the technology makes it possible.

Video Production

Video can perform many different jobs within a live event.

• It can open a conference.
• Introduce a product.
• Tell a customer’s story.
• Explain a complex process.
• Introduce award nominees.
• Bring employees or customers into the programme.
• Capture an interview.
• Create an emotional change of pace within a presentation.

Comtec can support video production from initial idea and planning through filming, editing and integration into the live production.

Where appropriate, video can also be designed as part of a wider presentation or event sequence so that the transition between live speakers, screens, lighting, sound and filmed content feels deliberate rather than disconnected.

Event Recording & Content Capture

The useful life of an event doesn’t have to end when the audience leaves.

Cameras and production resources already being used at an event can often create valuable material for future communications.

That might include keynote presentations, interviews, panel discussions, product demonstrations, award-winner interviews, highlights or other content captured during the event.

Planning this before the event means the right material can be captured deliberately rather than discovering afterwards that an opportunity was missed.

Content can then support internal communications, training, marketing, social media or on-demand viewing.

Set, Stage & Visual Design

Creative production is not confined to screens.

The physical environment around the content also influences what an audience sees and feels.

Comtec can help develop the visual approach to stages, sets, scenic elements, screen layouts, branding and presentation environments as part of the overall event production.

That allows the physical and digital elements to be considered together.

A screen shouldn’t simply be dropped into a set.

A set shouldn’t prevent cameras from getting the shots they need.

Lighting shouldn’t fight against the presentation content.

And branding should feel part of the environment rather than something applied at the end.

Content Designed for LED Screens

Large LED displays have transformed what can be achieved visually at live events.

But bigger isn’t automatically better.

The dimensions and proportions of the display need to make sense for the content being shown, the venue and the audience.

Existing corporate video may have been created in a standard 16:9 format. Presentation content may need to share the display with cameras, graphics or other information.

If those things are considered before the screen configuration is chosen, the content and technology can work together.

The screen size should never be the starting point. The content and audience should be.

Creative Content for Conferences

Conference content needs to communicate.

Presentations, video, graphics and animation should help speakers explain ideas rather than compete with them.

Comtec can develop conference presentation content alongside the technical production, allowing the creative work to be designed around the actual stage, screens and audience.

Explore Conference Production.

Creative Content for Awards Ceremonies

Awards ceremonies rely heavily on content to create pace and anticipation.

Nominee films, category graphics, winner announcements, opening sequences, sponsor material, music and animation all contribute to the experience.

Developing those elements as part of the production allows the visual identity and show timing to work together.

Explore Awards Ceremony Production.

Creative Content for Product Launches

Product launch content needs to help tell the story of the product.

That might involve presentation design, film, animation, technical information, product imagery, demonstrations or a carefully designed reveal sequence.

Sometimes the most important creative question isn’t:

“What content should we make?”

It’s:

“What do we want the audience to experience at this moment?”

Explore Product Launch Production.

Digital & Supporting Creative

Some projects require creative material beyond the live event itself.

Comtec can support appropriate digital and communication assets where they form part of the wider project for example, supporting graphics, digital content, presentation resources and material developed from event content.

But our primary focus is clear:

creative work that helps people communicate through live events and the content surrounding them.

One Creative Process. One Production Environment.

The advantage of combining creative content and technical production is not simply convenience.

It allows decisions to be made together.

The person designing the content can understand the screen it will appear on.

The production team can understand what the content is trying to achieve.

The camera team can understand what needs to be captured.

The lighting can support the visual environment.

And the client doesn’t have to discover during rehearsals that several independently created elements don’t quite fit together.

That is why we believe creative content works best when it is developed with an understanding of the production in which it will be experienced.

More Than Four Decades of Creative Communication

Comtec has been helping organisations communicate with audiences since 1982.

The tools have changed enormously from traditional presentation media and corporate video through digital graphics, animation, LED displays and today’s integrated event and online content.

But the question behind the work remains the same:

What are we trying to make the audience think, feel or do?

Once that is understood, we can decide which creative tools are actually useful.

Creative Media & Event Content in Manchester and Across the UK

Comtec is based in Manchester and provides creative media and event content as part of productions throughout the North West, across the UK and internationally.

We can provide creative content as part of a complete Comtec production or work alongside an existing event, communications or production team.