Afro Hair & Beauty LIVE
Live Event Technical Production for One of Europe’s Leading Hair & Beauty Shows
Afro Hair & Beauty LIVE brings together brands, exhibitors, performers, demonstrations, competitions and live entertainment at the Business Design Centre in London.
Comtec Presentations has provided technical production support for the event over a longstanding relationship, helping the organisers deliver a busy live programme where sound, lighting and stage operation need to work reliably throughout the show.
The Challenge
Afro Hair & Beauty LIVE isn’t a conventional conference with a predictable sequence of presentations.
The live programme can include demonstrations, competitions, performers, presenters, fashion and hair shows, brand activity and audience entertainment.
Each element has different technical requirements, while the production needs to move smoothly from one part of the programme to the next.
For the organisers and performers, the technology should simply work. For the audience, it should become part of the experience.
The Comtec Solution
Comtec provides the technical production and experienced engineering support required for the live show.
Our work has included:
- Professional PA and live sound
- Show and stage lighting
- Technical setup and production
- Live show operation
- Support for presenters, performers and demonstrations
- On-site technical engineering
The production is planned around the programme and the people using it, rather than simply supplying a collection of equipment.
That distinction is important.
Our job is to understand what is happening on stage, anticipate what is required next and provide the technical environment that allows the organisers, performers and exhibitors to concentrate on their audience.
Event Production Services
Event: Afro Hair & Beauty LIVE
Venue: Business Design Centre, London
Event Type: Exhibition, consumer show and live stage production
Comtec Role: Live event technical production
Services: Audio, show lighting, technical production and live operation
Live Production in a Fast-Moving Environment
Consumer shows present a different production challenge from many corporate events.
There are multiple contributors, changing requirements and a live audience expecting continuous entertainment.
That requires more than equipment.
It requires experienced engineers who can respond quickly, solve problems and keep the production moving without unnecessarily interrupting the show.
That combination of planning, technical production and experienced live operation is at the heart of Comtec’s approach.
The Result
Afro Hair & Beauty LIVE has become a recurring project for Comtec, with our team returning to support the show’s technical production.
For us, repeat business is particularly valuable evidence.
It demonstrates something more meaningful than simply saying we can deliver an event:
the client has experienced the service and chosen to work with us again.
Need Technical Production for Your Next Live Event?
Whether you’re producing a conference, awards ceremony, exhibition, product launch or live audience event, Comtec can provide the technical production, experienced engineers and practical support required to take it from planning through to show day.